A CROSS-CULTURAL STUDY ON THE PROMOTION OF CHINESE CULTURE ——A CASE STUDY OF HANFU
Abstract
In recent years, Hanfu, as a symbol of Chinese traditional culture, has gained increasing global influence. Nevertheless, its dissemination abroad has faced considerable challenges. This thesis defines and analyzes the concept of Hanfu and examines major obstacles in its overseas communication, including issues related to online promotion, skepticism and misconceptions, and the fragile development of Hanfu associations abroad. Drawing on theories of cross-cultural communication, the study identifies the underlying causes of these problems and proposes practical strategies. These include rediscovering the contemporary value of Hanfu, addressing the needs of foreign audiences, and balancing universal cultural perspectives with the unique identity of Hanfu. The findings aim to provide theoretical insights and practical guidance for the global dissemination of Hanfu and other forms of traditional Chinese culture.
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